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UGC 101: the small business social checklist
You don’t need to post more for the sake of posting. You need content that helps the right people notice you, trust you and take the next step.

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A 3-page PDF you can print or tick through on your phone. No sign-up needed.
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“If a new customer landed on your profile today, would they know what you offer, why they should trust you and how to enquire?”
Is your content doing its job?
Tick what you’re already doing. Leave the rest blank: those gaps are your next opportunities.
What your ticks mean.
A starting point, not a score of how good your business is.
Start with the foundations: clarity, trust and a simple next step.
You have a base. The next win is making your content more consistent and purposeful.
Great foundations. Now think about whether your content is turning attention into enquiries.
Choose one unticked box and improve it before making your next post. Small, intentional changes beat random content.
Ready to bring your brand to life?
Let’s create something together. Six quick questions, then it opens WhatsApp with everything written out for you.
Please enquire about your preferred date. Connie works flexible hours depending on existing bookings and will confirm availability personally.